Future of competition, the: co-creating unique value with customers
Auteur :
Prahalad, C. K. / Ramaswamy, Venkat
Éditeur :
Harvard Business Review Press
ISBN :
9781578519538
Date de publication :
18 févr. 2004
Dimensions :
24,3 x 16,2 cm
Poids :
584 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. This book present four building blocks that helps companies to co-create the future with customers - transparency, access, dialogues, and risk management - and illustrates them through examples from a range of companies.