Category killers: the retail revolution and its impact on consumer culture
Auteur :
Spector, Robert
Éditeur :
Spector, Robert
ISBN :
9781578519606
Date de publication :
1 janv. 2005
Dimensions :
24,1 x 16,5 x 2,4 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than ""category killers"" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.