Invisible grail, the
Auteur :
Simmons, John
Éditeur :
Simmons, John
ISBN :
9781587991561
Date de publication :
12 avr. 2003
Dimensions :
19,8 x 12,9 x 2,4 cm
Poids :
459 g
Langue :
Anglais
Pays d'origine :
USA
The one thing that all brands desire is customer affection. They want to be loved. But where do businesses begin their quest? In this work, John Simmons proposes a new approach, demonstrating and analysing the effect of word power through his own experiences, and those of leading brands.