Brand harmony: achieving dynamic results by orchestrating your customer's total experience
Auteur :
Yastrow, Steve
Éditeur :
Yastrow, Steve
ISBN :
9781590790533
Date de publication :
15 juil. 2003
Dimensions :
22,8 x 15,2 x 1,9 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
USA
Presents a revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. This book dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organisation.