Marketbusters: 40 strategic moves that drive exceptional business growth
Auteur :
McGrath, Rita Gunther / Macmillan, Ian C.
Éditeur :
Harvard Business Review Press
ISBN :
9781591391234
Date de publication :
1 avr. 2005
Dimensions :
24,3 x 16,5 cm
Poids :
552 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.