Judo strategy: turning your competitors strength to your advantage
Auteur :
Yoffie, David B. / Kwak, Mary
Éditeur :
Harvard Business Review Press
ISBN :
9781591391265
Date de publication :
1 févr. 2003
Dimensions :
22,8 x 14,4 cm
Poids :
345 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Helps readers turn their competitors' strength to their advantage. This book provides an analysis of leading companies' judo strategies through case studies of Palm Computing, RealNetworks, and CNET Networks. A section at the end of the book offers the principles of judo strategy that readers can apply to their own business situations.