Rising tide: lessons from 165 years of brand building at procter & gamble
Auteur :
Dyer, Davis / Dalzell, Frederick / Olegario, Rowena
Éditeur :
Harvard Business Review Press
ISBN :
9781591391470
Date de publication :
1 juil. 2004
Dimensions :
24,1 x 16,5 cm
Poids :
907 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.