Seeing what's next: using the theories of innovation to predict industry change
Auteur :
Christensen, Clayton M. / Anthony, Scott D. / Roth, Erik A.
Éditeur :
Harvard Business Review Press
ISBN :
9781591391852
Date de publication :
21 sept. 2004
Dimensions :
24,1 x 16,5 cm
Poids :
657 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.