Manage for profit, not for market share: a guide to greater profits in highly contested markets
Auteur :
Simon, Hermann / Bilstein, Frank F. / Luby, Frank
Éditeur :
Harvard Business Review Press
ISBN :
9781591395263
Date de publication :
1 avr. 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
537 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Contends that companies can extract a profit potential of 1 - 3 per cent of revenue by pursuing a profit, rather than a market share, orientation. Based on consulting work, this book lays out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways.