Discovery-driven growth: a breakthrough process to reduce risk and seize opportunity
Auteur :
McGrath, Rita Gunther / Macmillan, Ian C.
Éditeur :
Harvard Business Review Press
ISBN :
9781591396857
Date de publication :
17 févr. 2009
Dimensions :
24,1 x 16,2 cm
Poids :
538 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?