Marketer's toolkit: the 10 strategies you need to succeed
Éditeur :
Harvard Business Review Press
ISBN :
9781591397625
Date de publication :
1 févr. 2006
Dimensions :
23,6 x 15,4 cm
Poids :
402 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.