Transforming your go-to-market strategy: the three disciplines of channel management
Auteur :
Rangan, V. Kasturi
Éditeur :
Rangan, V. KasturiBell, Marie,
ISBN :
9781591397663
Date de publication :
22 mai 2006
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
617 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.