Redefining global strategy: crossing borders in a world where differences still matter
Auteur :
Ghemawat, Pankaj
Éditeur :
Harvard Business Review Press
ISBN :
9781591398660
Date de publication :
27 août 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
539 g
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. The author explains that the cross-border differences are larger than we often assume.