Challenger sale, the: taking control of the customer conversation
Auteur :
Dixon, Matthew / Adamson, Brent
Éditeur :
Penguin Putnam Inc
ISBN :
9781591844358
Date de publication :
10 nov. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
365 g
Format :
book
Langue :
Anglais
Pays d'origine :
USA
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.