Logo savvy: top brand design firms share their naming and identity strategies
Auteur :
WOW! Branding
Éditeur :
WOW! Branding
ISBN :
9781592533046
Date de publication :
1 mars 2007
Dimensions :
24,5 x 24,2 x 2,1 cm
Poids :
971 g
Langue :
Anglais
Pays d'origine :
USA
Helps readers understand how to define the right approach and achieve an innovative solution for both name and the logo design. This work includes chapters that showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies that have developed a visual identity in tandem with a name.