Packaging makeover: graphic redesign for market change
Auteur :
Gordon, Stacey King
Éditeur :
Rockport Publishers Inc.
ISBN :
9781592533992
Date de publication :
1 août 2007
Dimensions :
27,9 x 22,9 cm
Poids :
687 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Designs use many tactics to grab attention. This book takes readers through various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on.