Married to the brand
Auteur :
Mc / McEwen, William J.
Éditeur :
McEwen, William J.
ISBN :
9781595620095
Date de publication :
21 oct. 2005
Dimensions :
23,0 x 15,0 x 1,1 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
USA
Explores how emotions such as confidence, integrity, pride, and passion can make consumers want to stand by a brand. This book also shows how skilful brand management can keep a consumer-brand marriage fresh and satisfying.