Marketing for scientists: how to shine in tough times
Auteur :
Kuchner, Marc J.
Éditeur :
Princeton University Press
ISBN :
9781597269940
Date de publication :
15 nov. 2011
Dimensions :
22,9 x 15,2 cm
Poids :
336 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.