Doing anthropology in consumer research
Auteur :
Sunderland, Patricia L / Denny, Rita M
Éditeur :
Left Coast Press Inc
ISBN :
9781598740905
Date de publication :
30 nov. 2007
Dimensions :
22,9 x 15,2 cm
Poids :
530 g
Langue :
Anglais
Pays d'origine :
USA
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors’ own research—from coffee in Bangkok and boredom in New Zealand to computing in the United States—using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.