Archaeology is a brand!: the meaning of archaeology in contemporary popular culture
Auteur :
Holtorf, Cornelius
Éditeur :
Left Coast Press Inc
ISBN :
9781598741797
Date de publication :
15 août 2009
Dimensions :
22,0 x 22,0 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
USA
Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.