Marketing plan handbook: develop big-picture marketing plans for pennies on the dollar
Auteur :
Bly, Robert W.
Éditeur :
Bly, Robert W.
ISBN :
9781599183626
Date de publication :
8 avr. 2010
Dimensions :
22,8 x 15,2 x 1,8 cm
Poids :
467 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the12 critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs.