Naming book, the: 5 steps to creating brand and product names that sell
Auteur :
Flowers, Brad
Éditeur :
Entrepreneur Press
ISBN :
9781599186665
Date de publication :
2 avr. 2020
Dimensions :
22,8 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.