Garlic capital of the world: gilroy, garlic, and the making of a festive foodscape
Auteur :
Adema, Pauline
Éditeur :
University Press of Mississippi
ISBN :
9781604731217
Date de publication :
30 janv. 2009
Dimensions :
22,0 x 14,9 x 1,5 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.