Internationalists, the: masters of the global game
Auteur :
Scherer, Catherine W.
Éditeur :
Scherer, Catherine W.
ISBN :
9781606490662
Date de publication :
1 juil. 2010
Dimensions :
23,1 x 15,2 x 0,9 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
USA
Identifies the six key practices of successful internationalists and posits that recognizing them will have a profound effect on corporate mindset and how global companies plan and execute cross-border strategies. This title illustrates the role of the internationalist in the dynamic and ever-changing world of global business.