Practitioner's guide to public relations research, measurement and evaluation, a
Auteur :
Stack, Don
Éditeur :
Stack, DonGables, Coral,Michaelson, David,
ISBN :
9781606491010
Date de publication :
1 mai 2010
Dimensions :
23,1 x 15,4 x 1,1 cm
Poids :
358 g
Langue :
Anglais
Pays d'origine :
USA
Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.