Applying scientific reasoning to the field of marketing: make better decisions
Auteur :
Grapentine, Terry
Éditeur :
Grapentine, Terry
ISBN :
9781606493670
Date de publication :
1 nov. 2012
Dimensions :
23,1 x 15,2 x 1,5 cm
Poids :
374 g
Langue :
Anglais
Pays d'origine :
USA
Marketing decisions often misfire when driven more by beliefs than knowledge. This book guides readers on how to think more clearly and correctly when making these decisions, thereby increasing organizational success. The book is based on the field of epistemology - the study of how knowledge is created - within the philosophy of science.