Marketing to the bottom of the pyramid: text and cases
Auteur :
Singh, Ramendra
Éditeur :
Singh, Ramendra
ISBN :
9781606493991
Date de publication :
1 déc. 2014
Langue :
Anglais
Pays d'origine :
USA
Subsistence marketplaces or 'Bottom of the Pyramid' (BOP) markets consist of consumers who live at subsistence levels, especially in developing countries including Brazil, India, and Sub-Saharan Africa. According to experts, BOP markets consist of approximately three billion people with less than $2 income per day. This book deals with this topic.