Crisis management in the age of social media: instant crisis
Auteur :
Capozzi, Louis
Éditeur :
Capozzi, LouisRucci, Susan,
ISBN :
9781606495803
Date de publication :
1 août 2013
Dimensions :
23,1 x 14,9 x 0,9 cm
Poids :
236 g
Langue :
Anglais
Pays d'origine :
USA
The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. There's a new playing field - social media. This book examines 'Instant Crises,' derives lessons and applies the basics of crisis management to the new environment.