Become a marketing negotiator: strategic expertise in the boardroom and ai-driven world
Auteur :
Karsaklian, Eliane
Éditeur :
Business Expert Press
ISBN :
9781606497623
Date de publication :
31 août 2026
Dimensions :
22,9 x 15,2 cm
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Marketers navigate a maze of high-stake negotiations, defending their strategies against internal board pressures and assertive supplier tactics while facing AI competition. The work provides practical tools, real-life charts, and firsthand experiences to empower professionals to safeguard their vision.