Fashion marketing: influencing consumer choice and loyalty with fashion products
Auteur :
Bon, Caroline Le
Éditeur :
Business Expert Press
ISBN :
9781606499047
Date de publication :
30 oct. 2014
Dimensions :
22,8 x 15,2 x 0,7 cm
Poids :
200 g
Langue :
Anglais
Pays d'origine :
USA
Focuses on the fashion apparel and accessories industry. The book introduces the concept of fashion equity- the value fashion adds to products - a key concept to explain fashion products attractiveness and success, despite their constant renewal.