Consumer behavior: global shifts & local effects
Auteur :
Rajagopal
Éditeur :
Nova Science Publishers Inc
ISBN :
9781608762767
Date de publication :
5 mai 2010
Dimensions :
18,0 x 26,0 cm
Poids :
778 g
Langue :
Anglais
Pays d'origine :
USA
Examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around.