Billion-dollar branding: brand your small business like a big business and great things happen
Auteur :
Parker, Honey / Parker, Blaine
Éditeur :
Morgan James Publishing llc
ISBN :
9781614482727
Date de publication :
18 oct. 2012
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
303 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.