Brand thinking and other noble pursuits
Auteur :
Millman, Debbie
Éditeur :
Skyhorse Publishing
ISBN :
9781621532477
Date de publication :
1 mai 2013
Dimensions :
22,9 x 15,3 cm
Poids :
397 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.