Securing the mrap: lessons learned in marketing and military procurement
Auteur :
Hasik, James
Éditeur :
Texas A & M University Press
ISBN :
9781623499426
Date de publication :
2 sept. 2021
Dimensions :
22,8 x 15,4 x 2,2 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.