Achieving success through innovation: cases and insights from the hospitality, travel, and tourism industry
Auteur :
Enz, Cathy A. / Kimes, Sheryl E. / Verma, Rohit / Walsh, Kate
Éditeur :
Business Expert Press
ISBN :
9781631570438
Date de publication :
30 sept. 2016
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
295 g
Langue :
Anglais
Pays d'origine :
USA
Investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life.