Online marketing to investors: how to develop effective investor relations
Auteur :
Valentine, Daniel R.
Éditeur :
Business Expert Press
ISBN :
9781631571404
Date de publication :
30 avr. 2015
Dimensions :
22,8 x 15,2 x 0,6 cm
Poids :
168 g
Langue :
Anglais
Pays d'origine :
USA
Examines the reasons for the very limited use of online technologies in corporate communications with investors and the sparse academic literature relating to online investor relations. The book then describes ways in which digital mechanisms can build transparent, mutually-beneficial and lasting relationships with investors.