How creating customer value makes you a great executive
Auteur :
Mahajan, Gautam
Éditeur :
Business Expert Press
ISBN :
9781631579882
Date de publication :
30 oct. 2017
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
218 g
Langue :
Anglais
Pays d'origine :
USA
Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created.