First-party data activation: modernize your marketing data platform
Auteur :
Magauova, Alina / Kennis, Oskar / Joosten2, David
Éditeur :
Manning Publications
ISBN :
9781633436367
Date de publication :
16 juil. 2025
Dimensions :
23,5 x 18,7 x 1,8 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
USA
In a rapidly-evolving digital ecosystem, marketers who rely on outdated approaches like third-party cookie collection risk falling behind their competitors. discover how to effectively collect, analyze, and act on data from direct customer interactions–all with your user’s consent–no thirdparty data or tools required.