Africa's business revolution: how to succeed in the world's next big growth market
Auteur :
Leke, Acha / Chironga, Musta / Desvaux, George
Éditeur :
Harvard Business Review Press
ISBN :
9781633694408
Date de publication :
20 nov. 2018
Dimensions :
23,4 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Africa's Business Revolution Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives wanting to expand their existing operations in Africa - and for those seeking a road map to access this vast, untapped market for the first time.