Connected strategy: building continuous customer relationships for competitive advantage
Auteur :
Siggelkow, Nicolaj / Terwiesch, Christian
Éditeur :
Harvard Business Review Press
ISBN :
9781633697003
Date de publication :
21 mai 2019
Dimensions :
23,4 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
The Internet of Things, robo investment advisers, wearable fitness devices, remotehealth care operations...business executives in many industries are currently beinginundated with a confusingly and exhaustingly broad range of technologicaldevelopments that enable new business models.