Experience economy, with a new preface by the authors, the: competing for customer time, attention, and money
Auteur :
Pine II, B. Joseph / Gilmore, James H.
Éditeur :
Harvard Business Review Press
ISBN :
9781633697973
Date de publication :
10 déc. 2019
Dimensions :
23,4 x 15,5 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
USA
Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers - resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy