Global business strategy
Auteur :
Kluyver, Cornelis A. de / II, John A. Pearce
Éditeur :
Business Expert Press
ISBN :
9781637420423
Date de publication :
30 mai 2021
Dimensions :
22,8 x 15,2 x 1,5 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.