Entering the chinese e-merging market: digital china and its social media landscape
Auteur :
Krokou, Danai
Éditeur :
Business Expert Press
ISBN :
9781637420522
Date de publication :
30 avr. 2021
Dimensions :
22,8 x 15,2 x 1,2 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the West and focusing more on domestic consumption as a driver for economic growth. This book assists Western entrepreneurs, SMEs, investors and students to understand and enter the Chinese e-merging market.