How to become a master of persuasion: establishing value and convincing your customers of it
Auteur :
Treacy, Tony
Éditeur :
Business Expert Press
ISBN :
9781637420904
Date de publication :
30 août 2021
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Perfect for everyone involved in sales or business development who wants to become a more persuasive communicator. This practical guide explains customers' goals and motivations, how to identify the most relevant and important issues to talk about, how to take control of every pitch, and how to plan and then deliver proposals that persuade.