Stand out!!: the secrets of branding for a new generation
Auteur :
McGurk, Brian
Éditeur :
Business Expert Press
ISBN :
9781637421239
Date de publication :
30 nov. 2021
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Uncovers the secrets of brand success and explores less travelled paths in the world of branding. The book uncovers the secrets of brand success; introduces ‘Generation B’ - today’s generation of brand natives; challenges current paradigms; reveals the roots and rationale of financial brand valuation; and presents popular valuation methods.