Brand naming: the complete guide to creating a name for your company, product, or service
Auteur :
Meyerson, Rob
Éditeur :
Business Expert Press
ISBN :
9781637421550
Date de publication :
30 déc. 2021
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.