Brand vision: the clear line of sight aligning business strategy and marketing tactics
Auteur :
Everhart, James
Éditeur :
Business Expert Press
ISBN :
9781637421734
Date de publication :
30 janv. 2022
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
333 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.