#share: building social media word of mouth
Auteur :
Wood, Natalie T. / Muñoz, Caroline K.
Éditeur :
Business Expert Press
ISBN :
9781637424148
Date de publication :
30 déc. 2022
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
363 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.