Brand positioning with power: maximize your marketing impact
Auteur :
Gordon, Robert S.
Éditeur :
Business Expert Press
ISBN :
9781637425510
Date de publication :
31 déc. 2023
Dimensions :
22,9 x 15,2 cm
Poids :
272 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it is remarkably easy to use; uses a proven, systematic positioning process; and leverages exciting, practical real-world examples.