Proximity marketing: converging community, consciousness, and consumption
Auteur :
Rajagopal
Éditeur :
Business Expert Press
ISBN :
9781637425770
Date de publication :
30 avr. 2024
Dimensions :
22,9 x 15,2 cm
Poids :
272 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets through theoretical foundations, design arguments, and managerial analysis. Converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.